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A Abordagem Triangular é uma metodologia de ensino de Artes desenvolvida pela artista e pesquisadora Ana Mae Barbosa, que propõe um ensino mais integrado e abrangente. O primeiro eixo da Abordagem Triangular diz respeito ...............................; o segundo eixo fala sobre a ............................; e o terceiro eixo trata ................................... Assinale a alternativa que completa corretamente as lacunas do texto.

A ao contexto • técnica • da prática
B à apresentação • reprodução • da crítica
C à percepção • crítica • da criatividade artística
D à compreensão • contextualização • do fazer artístico
E à leitura • compreensão • do conhecimento técnico
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below and determine whether they are true ( T ) or false ( F ) based on Text 1.

( ) A minority of advertisements already use neuromarketing.

( ) Neuromarketing can only be used on food or drink products.

( ) Scientists refuse to work with companies on neuromarketing projects.

( ) Volunteers are submitted to a process that is simple: to wear a headset. Select the option that presents the correct sequence from top to bottom.

A T • T • F • T
B T • T • F • F
C T • F • F • T
D F • T • F • T
E F • T • T • F
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

According to the author of Text 1, neuromarketing:

A should be stopped.
B is a frightening idea.
C will not become very popular.
D is a new way of doing an old thing.
E only works for food and drink products.
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Select the option that contains the correct prepositions needed to complete the sentence in the 3rd paragraph of Text 1.

A at • of • to
B to • on • in
C of • in • on
D by • at • for
E for • by • at
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below and determine whether they are true ( T ) or false ( F ) according to structure and grammar use.

( ) In the sentence “ They literally use this device to read the minds of their volunteers” (4 th paragraph of Text 1) the pronoun they refers to theresearchers.

( ) In the sentence “This will become standard as more companies capitalize on the technology.” , the phrase in bold can be replaced by “gain advantage from” without changing its meaning.

( ) The underlined words in “… TV commercials have already been designed using neuromarketing.” (1 st paragraph of Text 1) are being used in the past perfect continuous tense.

( ) The following words (1 st paragraph of Text 1) directly , currently and, exactly are examples of adverbs.

( ) In the sentence “ Wearing a special headset called an electrode cap” (4 th paragraph of text1) the word in bold is a verb in the gerund form. Choose the alternative which presents the correct sequence, from top to bottom:

A T • T • F • T • F
B T • F • T • F • F
C T • F • F • T • T
D F • T • T • F • T
E F • F • T • T • T
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below about the text. 1. The research about new products cost an enormous amount of money. 2. Neuromarketing is only used to develop famous brands. 3. ‘Caps’ were used by volunteers to watch commercials or test products. 4. The problem with old-fashioned research was that people were not always truthful in their responses. Choose the option that contains the correct statments.

A Only sentence 2 is correct.
B Only sentence 4 is correct.
C Only sentences 1 and 4 are correct.
D Only sentences 2 and 3 are correct.
E Only sentences 3 and 4 are correct.
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

A 1 • 3 • 4 • 2
B 2 • 1 • 3 • 4
C 2 • 4 • 1 • 3
D 3 • 2 • 1 • 4
E 4 • 2 • 3 • 1

Indirect Speech is used when we want to report what someone said without speech marks and without necessarily using exactly the same words. Analyze the following sentence: “If I had any money, I would buy you a drink.” Choose the alternative that correctly corresponds to its Indirect Speech.

A He told me that if I had any money he would buy you a drink.
B He said (that) if he had had any money he will have bought me a drink.
C He told me that if he had some money I would buy him a drink.
D He said (that) if we had any money he would buy us a drink.
E He said (that) if he had any money he would buy me a drink.

Um dos métodos mais conhecidos e adotados por professores de língua inglesa é o ensino comunicativo de línguas (também conhecido como CLT). Através dele a comunicação da vida real é colocada como o .................................. central da aprendizagem de idiomas. Ele se concentra na ..................................... e comunicação significativa, incentivando os aprendizes a se envolverem ativamente no uso do idioma em ..................................autênticos. Assinale a alternativa que completa corretamente as lacunas do texto.

A tópico • interação • situações
B objetivo • interação • contextos
C método • participação • métodos
D item • colaboração • processos
E foco • participação • situações
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious.The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ................ tap into what’s going ................ in consumers’ brains, it all begins laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Study the words in bold in the following paragraph from Text 1. “Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers.” The words in bold are:

A all possessive pronouns.
B all demonstrative pronouns.
C respectively, a reflexive pronoun, a possessive pronoun and, an object pronoun.
D respectively, a possessive adjective, a reflexive pronoun and, an intensive pronoun.
E respectively, a reflexive pronoun, a personal pronoun, and a possessive adjective.