Questões para Concursos

FlexSea’s biodegradable plastics attract £3m investment 01 FlexSea, a startup with its roots at Imperial College London, has announced the completion 02 of a seed round worth £3 million in equity and grants. The investment will help the company 03 commercialize a range of sustainable packaging solutions it has developed, based on plastics 04 derived from seaweed. The aim is to address the catastrophic impact of conventional plastics 05 on the environment, in particular the single-use plastic products that persist in the ocean for 06 many hundreds of years after they are discarded. In contrast, the biodegradable plastics 07 devised by FlexSea will break down in the sea or the soil within a matter of weeks. 08 Carlo Fedeli, the co-founder and Chief Executive of FlexSea, first started to think about 09 biodegradable plastics during the COVID pandemic. “I noticed the amount of plastic packaging 10 that was piling up at home, because of the online groceries and other deliveries we relied on 11 at the time, and I just had enough,” he says. He started looking into the biodegradable plastics 12 that were already available, and found that they often had shortcomings. Some didn’t actually 13 break down very rapidly under day-to-day environmental conditions, while others involved 14 unsustainable production methods. For example, plastics derived from seaweed are often made 15 from brown seaweed, which is usually harvested from nature, rather than the commonly 16 cultivated red seaweed. He set out to develop a thin-film plastic from red seaweed. “By the 17 end of lockdown I had the first prototype, a transparent flexi-film, and that is still the backbone 18 technology of our solvent-cast thin films,” he says. 19 FlexSea was set up in 2021 with co-founder Thibaut Monfort-Micheo. Their first home was 20 at Scale Space, on the White City Campus, and they received support from across Imperial's 21 enterprising ecosystem. In 2021 they joined the Centre for Climate Change Innovation’s 22 Greenhouse Accelerator, and in 2022 they took part in Imperial’s Venture Catalyst Challenge, 23 winning the energy and environment track. "FlexSea has the potential to change the pattern 24 of human consumption of plastic and therefore change the sustainability path of our planet,” 25 says Stephan Morais, Managing General Partner of lead investor Indico Capital. "This 26 investment will allow us ___ (make) significant progress and penetrate the market effectively,” 27 says Carlo Fedeli, the co-founder and Chief Executive of FlexSea. (Available at: www.imperial.ac.uk/news/248154/flexseas-biodegradable-plastics-attract-3m-investment/ – text especially adapted for this test).

FlexSea’s biodegradable plastics attract £3m investment 01 FlexSea, a startup with its roots at Imperial College London, has announced the completion 02 of a seed round worth £3 million in equity and grants. The investment will help the company 03 commercialize a range of sustainable packaging solutions it has developed, based on plastics 04 derived from seaweed. The aim is to address the catastrophic impact of conventional plastics 05 on the environment, in particular the single-use plastic products that persist in the ocean for 06 many hundreds of years after they are discarded. In contrast, the biodegradable plastics 07 devised by FlexSea will break down in the sea or the soil within a matter of weeks. 08 Carlo Fedeli, the co-founder and Chief Executive of FlexSea, first started to think about 09 biodegradable plastics during the COVID pandemic. “I noticed the amount of plastic packaging 10 that was piling up at home, because of the online groceries and other deliveries we relied on 11 at the time, and I just had enough,” he says. He started looking into the biodegradable plastics 12 that were already available, and found that they often had shortcomings. Some didn’t actually 13 break down very rapidly under day-to-day environmental conditions, while others involved 14 unsustainable production methods. For example, plastics derived from seaweed are often made 15 from brown seaweed, which is usually harvested from nature, rather than the commonly 16 cultivated red seaweed. He set out to develop a thin-film plastic from red seaweed. “By the 17 end of lockdown I had the first prototype, a transparent flexi-film, and that is still the backbone 18 technology of our solvent-cast thin films,” he says. 19 FlexSea was set up in 2021 with co-founder Thibaut Monfort-Micheo. Their first home was 20 at Scale Space, on the White City Campus, and they received support from across Imperial's 21 enterprising ecosystem. In 2021 they joined the Centre for Climate Change Innovation’s 22 Greenhouse Accelerator, and in 2022 they took part in Imperial’s Venture Catalyst Challenge, 23 winning the energy and environment track. "FlexSea has the potential to change the pattern 24 of human consumption of plastic and therefore change the sustainability path of our planet,” 25 says Stephan Morais, Managing General Partner of lead investor Indico Capital. "This 26 investment will allow us ___ (make) significant progress and penetrate the market effectively,” 27 says Carlo Fedeli, the co-founder and Chief Executive of FlexSea. (Available at: www.imperial.ac.uk/news/248154/flexseas-biodegradable-plastics-attract-3m-investment/ – text especially adapted for this test).

FlexSea’s biodegradable plastics attract £3m investment 01 FlexSea, a startup with its roots at Imperial College London, has announced the completion 02 of a seed round worth £3 million in equity and grants. The investment will help the company 03 commercialize a range of sustainable packaging solutions it has developed, based on plastics 04 derived from seaweed. The aim is to address the catastrophic impact of conventional plastics 05 on the environment, in particular the single-use plastic products that persist in the ocean for 06 many hundreds of years after they are discarded. In contrast, the biodegradable plastics 07 devised by FlexSea will break down in the sea or the soil within a matter of weeks. 08 Carlo Fedeli, the co-founder and Chief Executive of FlexSea, first started to think about 09 biodegradable plastics during the COVID pandemic. “I noticed the amount of plastic packaging 10 that was piling up at home, because of the online groceries and other deliveries we relied on 11 at the time, and I just had enough,” he says. He started looking into the biodegradable plastics 12 that were already available, and found that they often had shortcomings. Some didn’t actually 13 break down very rapidly under day-to-day environmental conditions, while others involved 14 unsustainable production methods. For example, plastics derived from seaweed are often made 15 from brown seaweed, which is usually harvested from nature, rather than the commonly 16 cultivated red seaweed. He set out to develop a thin-film plastic from red seaweed. “By the 17 end of lockdown I had the first prototype, a transparent flexi-film, and that is still the backbone 18 technology of our solvent-cast thin films,” he says. 19 FlexSea was set up in 2021 with co-founder Thibaut Monfort-Micheo. Their first home was 20 at Scale Space, on the White City Campus, and they received support from across Imperial's 21 enterprising ecosystem. In 2021 they joined the Centre for Climate Change Innovation’s 22 Greenhouse Accelerator, and in 2022 they took part in Imperial’s Venture Catalyst Challenge, 23 winning the energy and environment track. "FlexSea has the potential to change the pattern 24 of human consumption of plastic and therefore change the sustainability path of our planet,” 25 says Stephan Morais, Managing General Partner of lead investor Indico Capital. "This 26 investment will allow us ___ (make) significant progress and penetrate the market effectively,” 27 says Carlo Fedeli, the co-founder and Chief Executive of FlexSea. (Available at: www.imperial.ac.uk/news/248154/flexseas-biodegradable-plastics-attract-3m-investment/ – text especially adapted for this test).

Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.