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Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below and determine whether they are true ( T ) or false ( F ) according to structure and grammar use.

( ) In the sentence “ They literally use this device to read the minds of their volunteers” (4 th paragraph of Text 1) the pronoun they refers to theresearchers.

( ) In the sentence “This will become standard as more companies capitalize on the technology.” , the phrase in bold can be replaced by “gain advantage from” without changing its meaning.

( ) The underlined words in “… TV commercials have already been designed using neuromarketing.” (1 st paragraph of Text 1) are being used in the past perfect continuous tense.

( ) The following words (1 st paragraph of Text 1) directly , currently and, exactly are examples of adverbs.

( ) In the sentence “ Wearing a special headset called an electrode cap” (4 th paragraph of text1) the word in bold is a verb in the gerund form. Choose the alternative which presents the correct sequence, from top to bottom:

A T • T • F • T • F
B T • F • T • F • F
C T • F • F • T • T
D F • T • T • F • T
E F • F • T • T • T
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below about the text. 1. The research about new products cost an enormous amount of money. 2. Neuromarketing is only used to develop famous brands. 3. ‘Caps’ were used by volunteers to watch commercials or test products. 4. The problem with old-fashioned research was that people were not always truthful in their responses. Choose the option that contains the correct statments.

A Only sentence 2 is correct.
B Only sentence 4 is correct.
C Only sentences 1 and 4 are correct.
D Only sentences 2 and 3 are correct.
E Only sentences 3 and 4 are correct.
Texto associado
Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text 1 Companies know how we think Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing. The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most. In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do. Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something. Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

A 1 • 3 • 4 • 2
B 2 • 1 • 3 • 4
C 2 • 4 • 1 • 3
D 3 • 2 • 1 • 4
E 4 • 2 • 3 • 1

Indirect Speech is used when we want to report what someone said without speech marks and without necessarily using exactly the same words. Analyze the following sentence: “If I had any money, I would buy you a drink.” Choose the alternative that correctly corresponds to its Indirect Speech.

A He told me that if I had any money he would buy you a drink.
B He said (that) if he had had any money he will have bought me a drink.
C He told me that if he had some money I would buy him a drink.
D He said (that) if we had any money he would buy us a drink.
E He said (that) if he had any money he would buy me a drink.

Um dos métodos mais conhecidos e adotados por professores de língua inglesa é o ensino comunicativo de línguas (também conhecido como CLT). Através dele a comunicação da vida real é colocada como o .................................. central da aprendizagem de idiomas. Ele se concentra na ..................................... e comunicação significativa, incentivando os aprendizes a se envolverem ativamente no uso do idioma em ..................................autênticos. Assinale a alternativa que completa corretamente as lacunas do texto.

A tópico • interação • situações
B objetivo • interação • contextos
C método • participação • métodos
D item • colaboração • processos
E foco • participação • situações

Imagine que determinado órgão da Administração Pública Federal almeje alienar bens móveis inservíveis ou legalmente apreendidos por meio da modalidade leilão, na forma eletrônica. Diante dessa situação hipotética, à luz do disposto acerca dos respectivos procedimentais operacionais estabelecidos no Decreto Federal nº 11.461/2023, é correto afirmar que

A o leilão poderá ser cometido à servidor público designado pela autoridade competente, mediante pagamento de comissão para tal atuação como leiloeiro.
B a aludida norma deve ser aplicada aos leilões realizados nas hipóteses de bens legalmente apreendidos, administrados e alienados pela Secretaria Especial da Receita Federal do Brasil do Ministério da Fazenda.
C na hipótese de realização de leilão por intermédio de leiloeiro oficial, sua seleção será realizada mediante licitação, na modalidade concurso, cujo edital deverá prever a taxa de comissão a ser paga pelo comitente.
D na realização de tal leilão, a fase de recurso é imediatamente subsequente a de abertura da sessão pública e envio de lances, após a qual haverá o julgamento pelo critério do maior lance.
E ao leiloeiro oficial poderão ser designadas tarefas como vistoria e avaliação de bens, loteamento, verificação de ônus e débitos, desembaraço de documentos, organização da visitação, atendimento integral aos interessados e arrematantes, entre outras.

Entre as penalidades previstas em decorrência das infrações relacionadas às licitações e contratações na Lei nº 14.133/2021, está a multa. Com base no mencionado Diploma Legal, é correto afirmar que tal sanção

A não pode ser cumulada com qualquer outra penalidade prevista na norma em questão.
B pode ser aplicada apenas nas situações em que se verifique a inexecução parcial da avença pelo contratado.
C há de ser aplicada em valor fixo e preestabelecido, não sendo cabível considerar a natureza e gravidade da infração cometida, nem as circunstâncias agravantes e atenuantes.
D pode importar na perda de valor eventualmente devido pela Administração, caso a multa seja superior a tal montante, hipótese em que a lei admite o desconto da diferença restante da garantia prestada pelo contratado.
E deve ser calculada na forma do edital ou do contrato, não podendo ser inferior 10% (dez por cento) nem superior a 50% (cinquenta por cento) do valor do contrato licitado ou celebrado com contratação direta.

A análise das normas atinentes à fiscalização dos contratos e à designação dos respectivos agentes, à luz do disposto na Lei nº 14.133/2021 e no Decreto Federal nº 11.246/2022, permite concluir corretamente que

A a comprovação da existência de fiscal do contrato designado e atuante no exercício de suas atribuições reduz a responsabilidade do contratado pelos danos causados à Administração ou a terceiros em razão da execução do contrato.
B o profissional regularmente contratado para auxiliar ou subsidiar o fiscal do contrato, dentre outras peculiaridades, assumirá responsabilidade civil objetiva pela veracidade e pela precisão das informações prestadas.
C é aconselhável que o agente da contratação seja designado fiscal dos respectivos contratos, apesar dos riscos envolvidos para fins de responsabilização, pois ele é aquele que melhor conhece as avenças realizadas.
D a contratação de terceiros exime a responsabilidade do fiscal do contrato, nos limites das informações prestadas pelo contratado com a finalidade de assisti-lo e subsidiá-lo no exercício de suas atribuições.
E a falha na fiscalização do contrato não pode importar em responsabilização subsidiária da Administração Pública pelos encargos trabalhistas inadimplidos pelo contratado nos casos de contratação de serviços contínuos com dedicação exclusiva de mão de obra.

Após os devidos procedimentos, as autoridades competentes da União realizaram uma contratação direta para a aquisição de bens produzidos no país. Tais bens envolvem, cumulativamente, alta complexidade tecnológica e defesa nacional. Diante dessa situação hipotética, à luz do disposto na Lei nº 14.133/2021, é correto afirmar que, preenchidos os requisitos estabelecidos em lei, o Poder Público poderá celebrar tal avença com prazo

A de dez anos.
B de vinte anos.
C de vinte e cinco anos.
D de trinta anos.
E indeterminado.